International TVT also saw record increases year-over-year: 95% in Canada, 242% in Australia, and 9x increase in Mexico since launch in June 2020 Surpassed 200 million hours of Total View Time (TVT) in April, and TVT has been above 200 million hours each month since – averaging 104% increase year-over-year Monthly Active Users (MAU) grew to 33 million in August – an increase of 65% year-over-year My Vimeo contact told me that all of my videos had been removed from Patreon because I’d exceeded Vimeo’s ‘bandwidth limit’ (image 1).TUBI ANNOUNCES RECORD MONTHLY ACTIVE USERS AND TOTAL VIEW TIME IN 2020 Bear in mind, we haven’t uploaded a single Channel 5 video directly to Vimeo, we’ve only uploaded through Patreon’s built-in video feature, so I was confused. We were asked to send our company info (Image 2), then after contesting with Vimeo for a while, I was referred to a ‘compliance team,’ who gave me an ultimatum (image 3): Not to mention, the Patreon-exclusive videos we release through only get a couple thousand views per video, which is nothing compared to our view counts on larger platforms like YouTube and Instagram. Their figure for a 2 year plan is $16,500… Pay Vimeo between $8,000-$9000 a year, or our account will be deactivated and all videos hosted through Vimeo will be gone. They note they were already paying for Vimeo, at $250 per year. To be forced to switch from that predictable cost - or even the most expensive Vimeo plan that is $900 per year in the U.S. to one costing thousands per year is damn near extortive, especially when little warning is given. It is the kind of bait-and-switch Google is becoming known for. For what it is worth, YouTube is not a competitor for many Vimeo use cases: among other shortcomings, videos cannot be locked to embedding or playback at specific domains, and YouTube videos cannot be replaced at the same URL unless the account holder is a major brand or studio. Over the past four to five years, Vimeo has made a hard pivot away from being the YouTube alternative that van Baarle and other video creators originally signed up for.
#Vimeo ceo sud ott tvpatel software#
Vimeo CEO Anjali Sud has talked at length about this strategy shift, telling The Verge last year that the goal is to be a software company for businesses of “all sizes.” But in Vimeo’s 2021 Q4 earnings report, the focus is on the corporate clients, with Sud highlighting that some of the largest companies in the world are buying Vimeo’s products. We are a B2B solution, not the indie version of YouTube.” In a letter to shareholders in February, Sud spells the shift out in black and white: “Today we are a technology platform, not a viewing destination. Vimeo says they’re only asking the top 1% of bandwidth-users to pay up, but that’s a shockingly low bar: one creator said their most-viewed subscriber-only video had only 815 views, enough to put them in the top 1% of all users and requiring a $3,500 yearly plan. The criteria Vimeo is using sounds banal but is alarmingly elastic. If major creators begin leaving the platform, the cutoff for what constitutes the top 1% of users drops further. It means someone who was happily using Vimeo at $20 per month may be required to multiply that budget by ten with little warning.
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